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CX Excellence: Customer Experience Research

The COVID-19 pandemic and industry drivers, such as the increasing preference for digital engagement and consumerism, have shifted enterprises’ investment priorities to improving customer experience (CX) and engagement.

With a focus on evolving requirements and engagement models, our CX Excellence program provides ongoing coverage of the CX market. Our customer experience research, including customer experience delivery and CXM strategy, helps you stay ahead of future CX requirements and improves your customer experience decision-making.

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Customer experience research coverage

Our CX Excellence membership offers complete coverage and deep industry context, addressing key aspects of customer experience research, including customer experience delivery and CXM strategy.

Members gain unlimited access for customer experience and customer service leaders, as well as other CX-related roles in their business, regardless of location.

Customer experience research: new insights

Improving customer experience

Companies have experimented with moving to digital operating models and building digital platforms to drive competitive advantages in managing operations, especially in improving the customer experience and employee experience.

Customer experience management in Brazil

Everest Group’s CXM in Brazil: Top 15 Providers 2022 report lists the 15 largest CXM providers (including contact center outsourcing) in Brazil based on the size of their operational workforce in Brazilian delivery centers.

 

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Included in your membership

Pinnacle Model®

Compare talent strategies and benchmark against peers to maximize your enterprise's impact.

State of the Market reports

Analysis and thought leadership on market growth, trends, emerging solution models, and service provider developments.

Analyst inquiry and data cuts

Gain access to leading experts for clarification, discussion, and debate​, as well as information and data extracts from our published research databases​.

How we're different

Industry specialization

Research that embraces a business-first (versus a technology-first) approach to examining IT-led business transformation.

Holistic coverage

Advice that goes beyond technology decisions, tackling the more complex aspects of transformation through practical insights. 

High-touch engagement

A model that encourages clients to interact with analysts and experts through in-person interactions and unlimited analyst inquiry.

Our latest thinking

Wipro Acquires Capco Creating End-to-End Digital Consulting Services
Blog

Concentrix Acquires Webhelp: A Game Changer in the Global Customer Experience Management (CXM) Landscape

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Blog

ChatGPT Trends – A Bot’s Perspective on How the Promising Technology will Impact BPS

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Blog

The Rising Role of Customer Data Platforms in Data-driven Personalization

07 12 2023 Generative AI in Customer Experience 1200x628
Events

Generative AI in Customer Experience: Use Cases and Responsible Adoption

06 22 2023 The Mid year CXM Checkpoint GTP 1200x628
Events

The Mid-year CXM Checkpoint: Key Learnings and What’s to Come

05 02 2023 Delivering CXM Services from Africa 1200x628
Events

Delivering CXM Services from Africa: Who, Where, Why, and How

Overall Monthly IT Services Talent Demand Trends Across India H2 2022
Market Insights™

Overall Monthly IT Services Talent Demand Trends Across India

Talent Demand in India for Top Industries H2 2022
Market Insights™

Talent Demand in India for Top Industries

IT Services Monthly Talent Demand Trends Tier 1 Cities in India H2 2022
Market Insights™

IT Services Monthly Talent Demand Trends

Recent customer experience reports

Contact Center-as-a-Service (CCaaS) – Provider Compendium 2023

The Contact Center-as-a-Service (CCaaS) market is growing rapidly, driven by the increasing demand for flexible remote work solutions, [...]

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Webinar Deck: The Mid-year CXM Checkpoint: Key Learnings and What’s to Come

The Customer Experience Management (CXM) industry has experienced incredible growth over the past several years. But what [...]

Read Report

Market Vista™: Industry Insights – Oil & Gas

Our Oil and Gas Global Sourcing Adoption Trends report presents fact-based data and analysis on key trends and developments in global outsourcing for t[...]

Read Report

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"*" indicates required fields

Please review our Privacy Notice and check the box below to consent to the use of Personal Data that you provide.